The Sales Monitor 2

[Themetorium]

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Category Page Experiments

Today we’re announcing the launch of a new experiment for the default display of results on category pages. Over the last few months we’ve been rolling out changes and updates to the item layout on category pages. All marketplaces are now using the new ‘card’ layout and we’re very happy to report that the results are showing an increase in conversion. With these new cards now in place we are going to be running a new experiment to learn more about how the display of category results impacts bu…

Category page experiment update & new Category page design for WordPress

Category page experiment update Over the past month we’ve been running a series of tests for the default sort order across Envato Market. We tested Newest, Best Selling, Best Rated and Trending. Our aim for these tests was to see which sort filter resonated best with customers and to see if we could improve the customer experience, helping them make a purchase. The results for these tests are now in. For ThemeForest, GraphicRiver, VideoHive and CodeCanyon the best selling sort filter increase…

Category Page Update

Over the last few weeks we’ve received feedback from some authors expressing concern at the decision to switch the default sort order for category pages from newest items as a default page to best selling. When we approach these types of changes we aim to balance the experience of customers with the long term best interests of the whole ecosystem including authors. We think very carefully about the changes we make, monitor the results and try to mitigate the negative experiences of authors as b…