Today we’re announcing the launch of a new experiment for the default display of results on category pages.
Over the last few months we’ve been rolling out changes and updates to the item layout on category pages. All marketplaces are now using the new ‘card’ layout and we’re very happy to report that the results are showing an increase in conversion.
With these new cards now in place we are going to be running a new experiment to learn more about how the display of category results impacts buying behavior. In particular, we are going to be running an A/B/C/D test to look at the different display methods currently available.
For a limited time, users will see one of four listing options as the default; best sellers, newest items, trending items and best rated. Users will still be able to switch between methods of sorting through the dropdown menu in the top right corner.
As always, our goal with these experiments is to learn. We do expect that some default methods will perform better than others and we’ll be closely monitoring the performance of each listing method, adjusting the experiment as we go. We’ll post any updates or future changes here as they are confirmed.
We’ll be on hand to answer questions for the next seven days, responding in batches as necessary. Please remember our Community Guidelines as you post.