I swear soon they will have unclosable banner in the middle of the screen on the marketplace. Maybe envato should hire somebody who has a bit smarter strategies of growth.
The authors do all the work and it seems envato just a nepo baby.
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They will probably redirect everything to Elements to save time…
The fundamental problem with Envato is that they don’t have a feedback system from their actions and the product. So the workers try different superficial ways to get more revenue for the company and their promotion such as bundles, and this netflix/spotify thing - elements. With elements even if authors will almost completely stop creating original projects, they will still have by far the biggest collection. Plus there will always be people from poorer countries with no choices and desire to earn a buck.
The question I have where do they get this apathetic hate for the market place, literally use it as a garbage dump. You could find ways to make it very profitable and balance out the negative sides of Elements like incentivising better projects and bundles.
Well, for the last 10 years I haven’t seen anything good about Envato’s decision making, only skewed decisions based on the fact the authors do all the actual work and their desire for short term revenues and internal promotions. Maybe they also crave and try to copy Canva.
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Yeah, I wrote there about it: Sales down 70% from 2018 to 2023 !!! Terrible status! What do you think about the future? - #300 by Duck-Themes
“The reason for focusing on Elements is unclear because Envato’s only two unique assets, ThemeForest and CodeCanyon, cannot be replaced with AI like Elements can and they don’t have competitors as Elements does.”
But we have this answer:
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Thanks for sharing this.
Why does he focus so much the UX change, like it changes everything lol. Though the marketplace might look visually a bit old in comparison for some customers.
Also he goes on a long sentence-creation about what we all know - they don’t care about the marketplace, want a quick buck and don’t think at all about the actual product of envato - the projects. He mentions it briefly like “yeah, we know you focus on that small thing product, but yeah, I don’t know if it matters, those freaking nubmers thought we get from Elements by cheaply selling everything is much better. We(envato) get more money overall, this is what we focus on”.
Also I like the typical Envato’s “ofc we understand your concerns and we care about it, but will we think or do anything about it? Guess…”
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@jackmorrio is this sarcasm?
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Haha
Haha, yep
Everything that gets taken over by Shutterstock goes this way! 
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Any examples? While Envato is not super concerned about the product or authors like in the past, it seems still a bit more fair than some subscriptions out there like SS. At least envato video templates has some competition, so they won’t be able to decrease revenue share.
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If SS is moving to full subscription mode the code marketplace will die, it is impossible as a developer to sell quality plugins/themes as we do now in a subscription model…
I expect they will do that since I feel like they bought Envato just to kill competition…
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Yeah, Envato has focused on the Elements and has decided to force all authors to join the Elements by advertising it anywhere in the header and footer of the market! Now authors should work just for a few dollars here!