Hi all. I realise that this update is not what some authors, particularly those focused on selling web and code via Envato Market, wanted to hear.
(I also realise that I seem to always write much longer forum comments than I set out to, so apologies for this one getting long!)
Yes, the main changes to our onsite visual identity, modernized UI and UX enhancements will be applied only to Envato Elements at this stage. This reflects our current focus as a company on further strengthening our creative subscription product. Focus implies that some areas take priority: it is not possible to focus on everything at once. Currently, most of our resources are allocated to Elements, based on an assessment of current and future customer needs, and the decisions that have been made about how to address these.
That does not mean that Author concerns about Market are not being heard, or passed on to our Product teams. It does mean that priority is based on investigation and assessment of the impact, cost and value of each project, including the opportunity cost of assigning resources. Prioritization also does not mean “X is important, Y is not.” Both may well be important, but one is prioritized higher for immediate work.
Discussions in these forums tend to be heavily focused on content and the production and sale of individual items, for a good reason: most of the long-term members here are authors who produce and sell those items. That’s been the case since the beginning of Envato Market. But at a company level, customers must be the focus: without constant growth and retention of the customer base, there would be no source of income for either authors or Envato. Right now, the biggest long-term opportunity for customer growth across all of the creative stock categories (video, audio, graphics, photos and 3D) is through Elements, which is why we’re putting our resources behind it.
We continue to maintain the Envato Market sites, but we have no immediate plans to change the UX on those sites as part of this month’s brand rollout.