Reading this, by the way thank you, I am not sure about the development of the consumers behavior in the future. Can you imagine youtube channels filled with AI generated stuff while consumers knowing.“It’s created by a machine - there’s nothing real happening”. I guess, there will be a time, when consumers want stuff from real humans. People will watch that artificial content for a while, because it’s new. But I’m sure, that human creativity cannot be replaced by AI. If everyone has access to that AI content, what makes an end product “special” and standing out? At the end, there will be real musicians with their creativity, who are able to produce that emotions.