I am quite disappointed with the way that the Envato affiliate program works - in that it only pays users for a users very first purchase.
This is quite an unfair method to pay affiliates, given the nature of Envato and it’s marketplaces - a huge brand where people will come to the marketplace to buy items over and over again.
However, sending traffic or users who are already existing Envato users is quite simply, a waste of traffic for us as affiliates: once a user has already bought from Envato, it means that any clicks from any other affiliates will never get paid.
I can actually see this very clearly when I compare the conversion ratio of Envato compared to all my other affiliates.
The conversion rate of Envato for my sites this year is a measly 1.47% - I send literally hundreds or thousands of clicks per month, yet my ROI is miserable.
I do believe this is the same story for the rest of affiliates. I strongly encourage Envato to rethink it’s strategy to pay for EVERY purchase.
This is only fair to everybody concerned. We send traffic and purchases, we get paid. Obviously, a lot of work and effort goes into ranking sites and getting traffic, so it is only fair that we also get compensated for our efforts.