Yep, can confirm the same here. My CID AdRev earnings are at an all time low for Jan 2016, to the point where I’m questioning if it’s really all worth it.
Sadly, I’m also in the mindset that these companies will now be focusing on the bigger players, leaving smaller, independent composers such as us, out in the cold. We’re already seeing this now over on SoundCloud, especially now Sony have finally got on board and rolling out new streaming products. Worrying times indeed for independents and probably time to start looking for extra revenue streams, to be on the safe side.
Oh, and I’ve also just discovered I’m missing claims on 2 of my videos, including a song that has now built up over 2 Million views. My big concern is that ALL claims on that song have been dropped across all of it’s illegitimate uses across YouTube. sigh
Any idea on which companies haven’t given up on the little guys (yet)? Is it even worth migrating to another company if this is all inevitable?
Aside from the lack of income, the big concern is that our music isn’t being detected anymore. So where will the big hitters like PZ and McMorris turn to?
We’re only speculating at this point that there’s a shift in content monetization prioritization (what a mouthful), so we don’t know for sure that’s what’s actually happening here.
That said, I have little knowledge of other platforms, as I’ve always remained loyal to AdRev (as I’ve always felt they’re a good team, good communicators and very efficient) and not looked outside of that until now.
As I mentioned in a previous post however, it’s worth remembering that these are partners of YouTube and are basing their own model around YouTube’s/Google’s/AlphabettiSpaghetti’s core ContentID, ad-revenue and monetization programs.
So if Google turns around and says “we’re now focusing on the collection of revenue from major catalogues and labels” then all the monetization/fingerprinting companies will naturally fall in line with their demands in the end.
Yeah, I’m currently figuring out if it’s worth to switch to Audiam. I’ve asked AdRev if the lost revenue from the past two months could be added retrospectively. No response.
I remember speaking with someone a while ago that had some of their catalogue on Audiam and other tracks on AdRev, and they claimed that their earnings from AdRev were significantly higher than those from Audiam in a similar period. It’s reports like that that certainly doesn’t make the decision to move to another platform any easier.
I’m reaching out to Artist Relations on AdRev now anyway, so hopefully I can get a clearer picture of what’s going on here, if anything.
We just sent a line too: January’s report is still missing. I’m used to your punctuality and this delay seems awkward. Any particular reason?
Answer: We are currently trying to figure out why someone of the earnings reports are now showing up for certain users. We only found out about it this morning, please be patient while we sort this out.
I think it’s mainly about the concept of the video and how well it translates to ads that are actually relevant to the users. I’ve found that best income comes from videos that already are quite “commercial” instead of just fun. For example if the concept of the video is kitchen, it is very probable that kitchen related ads will get clicks. However if the video is just viral funny video, it is presumable to that no ad will actually fit into the situation and the reason that caused the person to watch the video because he wasn’t really looking for any product or service.
I think one of my best videos has only something like 20000-30000 views but because its already really commercial (it was probably about how to utilize certain tool in kitchen) the ad revenue is insanely efficient.
Nice theory, but that’s not the case in my experience.
By far, the most efficient video I have is of a couple of bloggers getting together doing sports.
The second most efficient one is some kind of online TV show for kids in Arabic that I don’t understand one word of. Luckily for me, that video has 12+ million views and counting. It also gets cloned gathering even more views on a track I have barely sold at all.
As well as relevancy (as adverts that are relevant to the video content are more likely to be clicked more like Driving says), it’s also to do with engagement for both the video and the advert. If a video has high engagement, I understand that it’s more likely there will be pre-roll ads in place that you can’t skip through which will earn you higher revenue.
Remember, we only get paid if more than a certain amount of the ad is watched - I can’t remember how long that is, but that will obviously be related to how engaged the viewer is in the ad (or if they’re being forced to watch it). If people tend to flick through a video quickly (i.e. low engagement), you’re more likely to get banner ads which subsequently earn you less.
I’ve had a similar experience with Adrev not detecting any videos using my music. I sent them an email about this yesterday, and, to be fair, they replied immediately. They said that I actually had over 100 claims which would show up in my account data in the next earnings report. When will that be? Any ideas?
7 detections.