Today, I had a desire to buy one cool project on a Videohive, and in the comments, I asked the author if he uploaded this project to Envato Elements, because it would be more profitable for me to download it from there, because the subscription is cheaper + I will get access to other files . And then I got one good idea.
We all see how negative comments periodically appear on the forum from both authors and buyers about the banner at the top of all pages. It seems to me that there is a more optimal solution that is better than this banner.
What are the advantages:
For Envato: It will be more targeted advertising and it will much help to attract more subscribers to Elements.
For authors outside Elements: It will not annoy authors who have not joined Elements and they will be able to more actively customize advertising to their portfolio.
For Market Visitors: This will not annoy visitors who already know or have Elements Subscriptions. In this way, there will not be an ineffective display of a banner that does not bring results
For authors from Elements: The authors of Elements will be able to attract more new-type buyers and they surely will increase their earnings.
For buyers: a) Buyers will not be frustrated if they buy any item on the market, and then find out that they could buy it cheaper at Elements using a subscription. b) Buyers will not be confused by the banner when they pay for a subscription assuming that they will get access to all items of the market.
Thus it will be really the best way for all subjects of the market.
The idea is that all items on the market that were also uploaded to the Elements have an additional button or link “Available on Envato Elements”. I am sure this will help attract more subscribers and as a result, increase the income of the authors of Elements.
I’d love to hear from someone on Envato’s team. What do you think about the idea?