Why dont you share the reason for hard-reject
Just the typical reason ‘It isn’t at the quality standard required to move forward’
Then the theme is not quite good.
Header With Menu is not good. – Check Image 1.
1.1 Submenu Is not good.
1.2 Menu font is not good.
1.3 Menu Hover Effect Can be improved / change with a bg.
Product Hover Effect is not good – Check Image 2
Try fixed width instead of full width (Just an idea)
Footer widgets area can be improved a lot.
Single Blog page can be improved with a good layout for sidebar.
Fonts Can be used much better / fonts change and provide a good looking site.
Image 3 : http://s.svarun.in/4
Thanks for your feedback. Appreciate it