hi, well, if u ask me, it could have been having a potential to be approved and to sell but the thing is that u nailed the item with very lethal mistakes indeed … here is the details
1- contrast
some of the texts are definitely not popping out enough and the problem is that contrast mean big time trouble as this is a basic design principle and messing with it , alone, could justify a rejection , if u ask me … . in any event, this is always the same with this basic design principle in particular …, this drives u to be confronted with additional troubles in a snowball effect and the impact is very bad for exposure / impact, readability and hierarchy of information …
I may also add that using a red color text on a dark blue background is the absolute guaranty that the concerned text will be dug , buried and alive and no where to be seen for the reader so that the item looks inefficient in the end … I feel like this is not superfluous to remind u off the fact that this is both a template and a corporate item, in other words, more than any other thing, people will be looking for u to arrange everything very cleanly and professionally , they could certainly tolerate "less creativity " but it will be the other way around when it comes to the efficiency of the product …
2- hierarchy of information …
do u realize that the way u did things this far, the last name is very hard to read while the first name is very outstanding ? doesn’t it sound illogical to u? this is even more that u can ever know may be two guys called Robert could compete in the same election si that having the first name emphasized while the last name is not makes very little sense to say the least …
3- exposure
look a lot of the important information are not given te right exposure and are not springing out as expected
4- readability
I am suspecting a few texts to be under the minimum size for texts to be printed without any problem, as for the rest there is a combination of color issues, disposition and variation that prevents people from having a really good handling of the information out there …
5- text disposition
pls avoid to have some texts this close from edges they might get cut or in the best scenario result in a choking effect due to the lack of space between margins and elements …