I’m genuinely curious as to why sellers are putting their items up on Elements. Is it just market testing or a strategy to supplement their income? From what I’ve been reading in the forums it seems that most authors are only receiving a fraction of their earnings from the platform while its clearly having an impact on demand for the rest of the market.
Heres what I don’t understand, a lot of the content that gets produced here is worth at least the monthly membership.- and I’m seeing a lot of quality products on there worth more than that. Your file gets downloaded and you get a tiny fraction of that sale. Why shoot yourself in the foot along with your competitors? Surely the revenue raised via elements doesn’t compensate for what is being lost in normal sales.
I’ve also read up about how Envato predicts that customer behavior will not be affected by this, but this is contradicted by a lot of authors research about how some of their customers are looking for the cheapest alternatives. I did a quick reddit search and quickly came across one user asking another to split a monthly membership so they could download everything on here. Its like candyland for smaller digital agencies.
I’m not mad at envato for this. This is an excellent platform for digital assets, its straightforward for buyers and sellers, and the product pages do a great job of showcasing what the user is buying. Elements is clearly something they’ve seen as part of their strategy perhaps to compete with their competitors, I think maybe it has been done in the wrong way - particularly the cost and membership structure. But I’m more surprised that authors aren’t valuing their products for what they’re worth, there really are outstanding projects out there that are just being flogged for peanuts.
I’d love to hear other authors thoughts, particularly those selling with Elements.