Hello, Envato Community!
I’m really excited to announce that our global creative community has reached and surpassed US$1 billion in total earnings since Envato was founded in 2006!
When we set ourselves the goal to help our community reach $1 billion in earnings almost a decade ago, it felt almost unrealistic and we weren’t entirely sure how we’d get there! It was a goal we felt passionate about though, and one that inspired us to think outside the box and focus on our purpose – to create impact for our global creative community and to do it at scale. It’s a pretty surreal feeling to reach this milestone after working towards it for so many years, particularly for some of our staff who have been with the company every step of the way. To this day, we’re very proud that our community earns more money than our company does.
More than 81,000 creatives from nearly every country and territory in the world have earned money by selling their creative items and skills with Envato, and there have been some pretty cool stories from our community about how Envato has made a difference in their lives. Here’s a video of some of our authors telling us, in their own words, what they’ve been able to achieve as part of this $1 billion milestone:
It’s our global creative community that has made Envato the vibrant marketplace and creative library of assets that it is today. Check out this video to see the ten countries with the most items for sale on our platforms and the most popular items from each location!
Introducing: the $1B community badge!
To celebrate our $1 billion milestone, we’re rolling out a new community badge to authors who were part of the journey! We’ll be rolling out the badge in stages, so it may take a day or two before you see it on your Envato Market author profile.
So, what’s next?
With our $1 billion milestone reached, it feels like the end of an era at Envato, but also the start of a new and exciting one.
While we’ll always track author earnings and report on it, we believe a new impact metric – Monthly Active Community – will be the best next metric to usher in this new era for Envato. Defined as the number of unique customers and authors who purchased, subscribed or earned across the Envato ecosystem, our Monthly Active Community metric tells us how many creatives derive value from Envato every month – be that earnings for authors, or creative assets for customers to be able to bring their creative ideas to life. You’ll hear lots more about our new metric as we go on a rocketship journey into the future. But you won’t hear it from me! You’ll hear it from Envato’s new CEO, Hichame. I’m very grateful that we have such a great leader in Hichame, and I’m very excited about Envato’s future.
A big thank you!
I never imagined 14 years ago that Envato would get to this size, become a global thriving community, and that we’d pass a billion dollars in community earnings. It’s all pretty mind-boggling! A big thank you to everyone who has been with us on this journey towards this historic milestone.
Thanks for reading! The team and I will be coming back to this thread, until this Thursday (12th November) to answer questions about this announcement. I know these kinds of discussions can easily go off on a tangent (especially with a huge topic area like community earnings!), but I’m going to try to keep us on topic.