Today we’re announcing that we will soon be accepting video authors and their items on Elements.
Over the last year Elements has continued to grow, adding new item types (CMS Templates, Tuts+, Photos, WordPress) and increasing the value of the subscription for customers. The response from customers who sign up to Elements has been great and the number of subscribers who return month after month for new content has steadily climbed.
We’ve also recently introduced annual subscriptions for Elements, further improving the lifetime value for subscribers and the opportunity for authors to earn more, incrementally.
Why video now?
Video is increasingly becoming a vital component of most digital creative projects. Whether it’s a YouTube video, a Facebook ad, a client project or an internal project, creative professionals are increasingly turning to video as a tool to communicate.
Envato’s video authors have long been among the best in the industry. Introducing creative professionals to the great video content our authors produce adds value to the Elements subscription while also creating an opportunity for video authors to build a recurring, incremental earnings channel.
What about VideoHive sales?
As we’ve introduced other item types to Envato Elements, we’ve closely watched the effect each has on Envato Market. The data shows that Elements earnings overall have been incremental to earnings on Envato Market, where authors are able to earn more than they would on Envato Market alone.
Soon we’ll begin inviting authors to consider making their items available on Elements. At this time we are inviting specific authors but anyone can register interest in being considered for Elements by filling out this form.
We’re planning a launch of After Effects on Elements for early next year (available on annual subscriptions only) with stock video categories to follow a short time after (available to all subscribers).
We’re excited about this next step in the Elements journey and the opportunity this creates for our amazing video authors to generate a new type of earning through Envato.
We’ll be around to answer any questions over the next seven days, responding in batches to questions not yet answered. As always, please remember our community guidelines when you post.
Helpful Info About Being an Envato Elements Author