Some tracks sell, some not AT ALL

collaboration
music
tips-and-tricks
item-feedback

#1

If you check my portfolio my last 4 tracks are in the same style and are of similar quality. Cheery tracks with ukulele. However, the first two sold well, 23 sales up to this point, and the last two didn’t sell at all?! I mean absolutely 0 sales. Why can this be? Are some tracks more visible than others? How does this work? It’s discouraging,


#2

It’s magic


#3

Time of approvement is a big factor in my oppinion. A track that gets accepted within the week, perfectly on Monday or Tuesday and USA daytime will be seen by more customers than an approval on Fr-Su. But hey, comes times comes sales :wink:


#4

Keywords, title, time of year, day released, marketing, ect. all these things will affect your sales. Not to mention at this point in time buyers have thousands (maybe even tens of thousands) of upbeat ukulele tracks to choose from - saturated market - so if your track doesn’t rank very high amid the thousands of similar tracks, not much of a reason for it to sell.


#5

One of the top selling authors put up a (as you’d expect) very well produced uke track last week and so far it’s only had one sale. It may well pick up but I think it goes to show that in a heavily oversaturated genre it’s a pretty chancy business getting sales however well done a track is.


#6

Ok thanks, I guess I got very lucky with the first two. My post wasn’t so much about “why don’t I sell?” but rather “why so much inconsistency?”. I guess I’ll take as a fact that oversatured market means “chancy”, you either sell well or don’t sell at all.

What do you think is a market that averages safe sells most of the time? I’d rather sell constantly 3 per song rather than sometimes 10 and sometimes 0. Think about the equivalent genre of index funds. Is there anything close to it?


#7

The initial sales on your first two tracks will also be contributing to further sales of those items - sales count is an important bit of social proof for customers when choosing between similar items. If you see two similar items, and one has 0 sales while the other has 50, many people will assume the one with 50 sales is the “better” one :slight_smile:

Some people will go out of their way to buy items that don’t have high sales, as they want to produce more unique end products. Those people tend to be a minority though - many more customers will see something that’s selling well, and assume that it must have the highest quality.


#8

Excellent food for thought!


#9

Hi Ben,

Do you reckon there is the threshold at which point a track moves itself regardless of date released?

Also the other way around, I’ve thought about this and at what point does a track sell to much, I mean, sometimes a track can get over used and becomes a cliche?


#10

‘what point does a track sell to much’

Judging by the stability of the best sellers page that point is hardly ever reached!


#11

Hi Paul,

This topic is definitely debatable, however I would refer to distance over time factor, things that were a market trend for a certain brand, say in 2010, have become… 2010, like with pop music the envelope keeps pushing itself forward, this would be subjective to the agency that is producing the relevant media, but some agencies are looking to stand out from the crowd, so I suspect there must be a decline in trends over time.


#12

Actually over the longer term I’m sure you are right. Certainly you can see certain genres start to become more fashionable (e.g. dubstep) while others start to fall out of favour. But some tracks do seemed destined to sit in the best sellers forever! :blush:


#13

good point…i don’t really fully understand things here on AJ…2017 came and…no more sales, queue x3 …it seems that ENVATO closed the gates for small authors, completely. no chance
i used to sell little, but every week…now, nothing at all and i added songs, i really don’t understand whats going on here.
good luck everyone!


#14

Well, exposure drives sales relative to other tracks, regardless of current trends. What happens when a bunch of tracks from yesteryear sits on the top of PF is not that they sell any worse than new items without exposure, but rather that cunning customers of AJ will eventually think that “AJ is outdated” and they will shop elsewhere.

If the sales number was all that Envato needed for conversions, they should just throw out every track that’s not on the top of the Popular Files page and fake-multiply top seller sales counts with 100. That would probably be great. Save so much hassle with reviews and whatnot. Oh, and maybe save a few tracks with a static zero sale count on the bottom just so buyers will think they have made a choice. :stuck_out_tongue: