I am author on Themeforest since 2012. I have built a business around it. But from the beginning of April last year I see the decline in traffic and sales. I don’t know if it’s because of new Envato’s CEO strategy, who is trying to reduce the costs and increase the business revenue. I am not comparing 2021-2022 versus 2020 (huge traffic) in pandemic period. I compare 2021-2022 vs 2018-2019.
But according to the ahrefs tool, I see the decline in paid marketing (paid search).
And this is for all time:
So I would like to ask Envato marketing team to push on the Paid marketing campaigns. Because you can also see the sales decline under Weekly Top sellers items on Themeforest. Most of the items (authors) make less today comparing to previous years 2021-2019-2018.
I think if Envato is going to continue getting low-quality traffic, many authors are likely going to quit this marketplace. This is the wrong strategy, when you reduce the paid marketing costs.
See the latest Sales campaigns, when you just set a link to the listing page with discounted items: 2022's Newest Premium WordPress themes from ThemeForest
All your last Sales campaigns are failed. It was much better for items, when you created a separate Landing Page for a Sale campaign and drive traffic to that LP.
In last Sales campaigns, there was no need to apply for it. Anyone (under this hype) could just set an item sale and get listed immediately.
If you organize a Sale campaign, it should give more value to the customers first of all.
You have to rethink your strategy and marketing.
This post is addressed more to Envato team and management.