Hi all, a client asked me which music license they would need if they want to use a song for a TikTok challenge. In the challenge they want to provide 2-3 songs on their TikTok profile and then subscribers are engaged to do a short clip (e.g. dancing) on that song. Of course the client cannot purchase a single license for each participant because the number of participants is unknown before the challenge.
In a strict sense I guess they should tell each participant to purchase a license, but of course this is not practical. In a lose interpretation one could say the contest entries are like a “series” of web videos, so the basic web license covers 52 entries (according to the Envato FAQ).
Anyways TikTok has become such an important media and it would be nice if AudioJungle songs could be used for this and licensing would be clear.