hi this is globally not so difficult to understand why your item was indeed rejected. There are several types of reasons …
1- global style
sorry to say just this but here there is absolutely nothing new … color combinations, typo, shapes, logo, disposition, all pretty much inspires deja vu feeling and in such a saturated market, this is clearly not a good idea, so to speak …
if u want me to give u an example, the map that u are using is just something that it almost in any single corporate card and I assume that this must be a bit boring for reviewers to get to be confronted all the time with such element as soon as it has to do with a business card, if I were a reviewer, I would also wait for people not to all come out with the same things for the same kind of items since there is a very iterative feeling resulting that necessarily is synonymous with boredom if u ask me, especially when it comes to a professional design marketplace, I might add
2- readability
if u ask me, even if I cannot see technical point like the size of the font u used and so on, but the fact of the matter is that this doesn’t not really matter this much, your item is very very difficult to read when it comes to the most important parts, in particular, while this should be the other way around … pls see next point
3- hierarchy
indeed, as I started to mention , some elements meant, supposedly, to pop out do not and are being less visible than a lot of other that are more secondary with is both confusing for eyes are users … a well organized hierarchy is clearly defining at least tw main categories of text elements , that is to say primary and secondary elements , here the flaws tend to flatten the organization and perception and makes the card less efficient
4- contrast
I would not go as far as saying that u violated this basic design principle as u did not, of course, but the thing is that some contrast between some texts and the background under them is not sufficient enough so that things are given the right attention, exposure, impact and a really good readability in the meanwhile
5- coherence and aesthetic
as for me I fail to understand why a single icon is not being given the same color as all the other ones, especially if the rest of the content is not differenciated either. Te bottom line is that ultimately, something is for sure, this is that the concerned icon does not pop out , that. there is a negative impact visually speaking and that u may wander why having this icon when this is so close from being invisible…
6- qr code
I am not sure what is the goal of this but no matter who comes with this , I really do not like it … I have no idea why giving a color to QR code ? the result is always deplorable if u ask me. This does not look good, this does not bring anything to the table but the feeling that people have been trying to make some “fake design thing” so that the item looks more worked out when this is not … in addition, the QR code is small, in particular in such a context being this very empty … pls se the next point for further related comment
7- “b-side”
for me , even if I really admit that this is far from being the worst card for this, I am wandering if this is really worth the drive having a second side to a business card if the other side is this empty … look, if u analyze what is left in the main file so to speak … u have a bullet with a text on top of it, a QR code mean to be replaced and a “blended map” that u can see absolutely every where … in other words, what I am trying to explain is, if u want to bring your game to the next level and also legitimize having a “b-side”, then u need to bring some extra extra value , otherwise , what is the point to have 2 sides in the end?
8- finition
I think that one of the thing that may bring extra value, more relief, more of a worked out effect and so on is that u bring some “finition” to the table . Why not giving the bullets and so on some relief ?so that the content looks more in relief
9- data organization
does it really make sense here to flags things on the left? for me this makes your content look misaligned more than any other thing, and , as u may know, alignment is a basic design principle and messing with it is clearly a don’t …
:face_with_monocle ok
? if u have enough clues as regard to what to do pls check the solution box, thanks