if u ask me the whole thing is much of am issue for something that is not that important anyway … they chose to stress and give much of an importance to typography when in the logo category this is one of the easiest things to change for customers . focusing on how things look in a big size are also the opened to door getting to flatter things if u ask me … anyway that is the way the game is played here whether we like it or not …
honestly this is also hard, apart from these issues to get to know what is the guideline in the logo category, i personally submitted some and around 40 / 50% when through but as for why the rejected items had been rejected , even a friend of mine who is top author here and who is focusing on creating logos did not manage to understand …