Yes, but it could cost $50,000 a year just to pay someone to implement and maintain this new portion of the site, review presets, ect. So at $50,000, it would be a wash.
Built in customer base:
13,650 AJ authors (everything from top sellers to accounts with one sale). Let’s assume all of those people visit the site at least once a year, and that those are all unique accounts - this is obviously not the case, but we can assume for fun. What percentage can you turn into customers? Realistically, I’d say 1-2%. 10% would be truly astonishing. So, on the very high end, you have potentially 1,360 built-in customers. How much to charge per presets? Well, I’d argue it’s not something that takes an incredible amount of time to produce, so $5? $10? Say they charge $19, same as a music licenses. 19* 1,360 = $25,840. Now, multiply that by however many presets you think the average person would by, and you’d have a ballpark figure for built-in revenue, albeit, a very high, unrealistic figure.
I believe to be profitable, they would need to bring in outside customers. Now, Envato has very high search-engine rank, so they can bring in a lot of traffic for free, the question is, are presets an industry that exists already, and is there a demand for it? If demand already exists, they can siphon from that demand, otherwise, they have to essentially bootstrap a brand new industry/sub-industry, and this could potentially cost a lot of money in marketing.
Is there demand? I have no idea, but I do know that when it comes to music software, the piracy rates are ridiculously high. I’m a part time, no-name, nobody plugin developer, and I can attest that even my stuff gets pirated, all the time, consistently. I would assume that, if there are presets being passed around currently, it’s mostly through trading, music blogs, ect. Convincing people to pay for something they have been getting for free is often a hard sell.
The other aspect to consider is the legality of selling presets. Does that infringe on aspects of the intellectual property or copyrights of individual plugin companies and software developers? Again, I don’t know, but it’s definitely something to be considered. The thing with selling software is that, since software is so ridiculously easy to pirate, all it takes is one person uploading software they claim to have the rights to but don’t, and then Envato has potential lawsuits on their hands. I think this is a major reason why they have steered clear of selling music software/plugins to date. It’s quite different from codecanyon, where people are selling source code. Again, would a preset be considered part of the software? Again, I don’t know, but I can definitely see how one of these companies could make a legal case for it if it’s something that suddenly became profitable.