I’m pleased to announce that we have improved how you can track your conversions from the traffic you send to your item and checkout pages using paid campaigns.
Paid advertising campaigns are a great way to drive traffic and increase sales. That’s why we’ve added new custom parameters to help you understand where your sales are coming from and track the effectiveness of your advertising efforts.
@PurpleFog, @ScoreStudio - Where do you guys come up with these ideas? Envato doesn’t want you to pay for anything and doesn’t force you to do paid marketing campaigns. You marketing strategy, if any, is your own.
However conversion tracking is absolutely essential to those that use Google Ads, which are the standard for web advertising and have been for a long time. It’s impossible to track a proper marketing campaign and fine tune your results without understanding the full track from acquisition to conversion.
Without it, you pretty much shoot in the blind. So any marketing campaign authors did on Google Ads until now lacked the most important aspect. Did the user convert (purchase) or not?
This is just a great tool for those who run and use Google Ads.
Thanks @Jimmy_J about the new feature and all people who responsible for it. It will be a great help to me. Advertising & Marketing is an essential element with any business in any market, specially in such massive market like Envato. Envato is offering any artisit or developer the place and payout methods as core parts in any deal. So, Envato doesn’t take our money as an obligation for advertisments but it offers more handy tools to help more professionals in the industry and everyone is free with her / his way of managing the business.
You do know that I’m a just a Community Moderator, right? I have nothing to do with Envato’s internal development plans and decisions… meanwhile, let’s keep discussions on topic. Some authors here are really interested in this new feature.
This feature is still not working for us. We followed every step of this tutorial.
Has anyone tested conversion tracking? It recognizes visits but not conversions (or it recognizes only a very very small number of sales). We have tested this on the item pages and checkout page, with and without Impact Radius links.