Cheers @SpaceStockFootage @felt_tips
I agree that TV commercials partially subsidize the shows found on basic cable, but in the US, you also pay a hefty subscription just to see those channels that host the shows. In short, in the US, almost everyone pays directly to watch TV and only sees commercials as a by-product. So, like you say, its a total grey area for broadcast TV. We can surmise that commercials certainly don’t count as paid end product, since no consumer is subscribing for them (except during the superbowl), but the idents, or show opener remains a big question mark.
It has been reported to me that my templates are shown in sports arenas… That seems like an case where the customer bought a ticket to the sports game, and thus the template is used in a “paid end product” since my template is part of the show. Unless it is an advertisement that is shown in the stadium (not paid for)! Oh dear.
And the question of the multi pack is such a big can of worms. @felt_tips I hadn’t thought about their effect on the market- they certainly are super-popular and tend to crowd out similar stand-alone items… I will have to ponder that question some more. And you’re certainly right that customers are getting a tremendous deal even with the extended license.
@SpaceStockFootage that is an interesting interpretation of the license for multi packs, and seems pretty logical. I wonder if this is how they are really used!
My other thought on all this is that even though it seems pedantic, we should be very concerned about these issues. Right now it seems like we’re all getting a good deal, so why mess it up by making it overly complicated? But looking at the situation of streaming music, youtube commercials on “free” content, ect starts to suggest a future where paying directly for something wont be all that common… “Paid end product” will be a poor marker for adequate compensation. It’s all good and fine so long as Envato is extending the market to new types of customers who would never have paid for motion graphic services in the first place… But increasingly this is becoming a commercial space, where companies are paying pennies on the dollar (instead of hiring someone) and we should be worried that we don’t destroy our own livelihoods. And that’s where licenses matter.
Ahem, I’ll get off the soapbox now.
What shakes out of all of this for me is that I don’t envy lawyers.