Looking nice, Why they rejected? Any reason?
hi there is a bit of an originality attempt as regard to the shape u have created and this is not bad about it ,the content is also globally tastefully executed ,which is positive too and tends to be a rather cool base of work in the end. Though, if u ask me there is a little lack of extra value being added to the card , which could have given a bit more identity to it, in the process, too, if u ask me. Adding some relief, some texture, making the card a little bit less generic would have made it better suited for success here in nowadays’ marketplace context , according to me. Otherwise, I would say that the typo is overall slightly flat all the same and making it generating a bit relief could have been cool and would have certainly driven the item to the next level. Beware of the use of color leading to a lack of contrast , this is by far the most serious issue that I am seeing here. Because this lack of contrast takes u to be confronted with other issues in snowball effect, issues regarding readability, exposure / impact and hierarchy also to a certain extent since a part of the name is sort of far fro being super visible. This makes very little sense branding wise , to be honest and I doubt that this is the best formula aesthetically speaking in the meanwhile … . Apart from this, indeed, the icons are really way too basic and look like photoshop presets and thus ar every unlikely to bring any sort of extra value whatsoever as far as the buyer goes …, Also pay attention about the spacing, this is a basic design principle , too, just as contrast and for u to keep the card really clean all the way u need to make sure that your data texts are being well positioned consequently , u need to take the space available from the left trim line until the limit of the available space in the middle for this. I assume that the card would look cleaner again with having the website and the related icon aligned with the left part of the logo. Finally I am not really sure the b-side would not have been better if u had kept the echo from one side to the other , all the way, I mean instead of having the white shape and the red background , just keeping the white background and red shapes like in the “a-side” …