To all music producers in the world, Please listen. Please think very very hard about your involvement in this subscription model or any out there. The model truly only serves to exploit you, pay you less, and keep data and information about your customers away from you.
Focusing on customers who do not have any money is not going to increase your revenue. We have many marketplaces out there where we can set our own price. That system is as fair as it gets. You have an asset for lease, and people buy the license FROM YOU. Why would you want the transaction to happen any other way?
You are being manipulated into this model by promises of an “extra revenue” stream. Have you begun to think of the disaster that will unfold 3 to 5 years down the line? Or is it just too important to pick up that extra $200 to $400 now while you gradually destroy the existing licensing business you have built?
Are you really happy watching your cut go from 70% to 50%?
How is this not self destructive insanity from the willing participants?
If you want to engage in a subscription model do it yourself from your own site. Charge your customers an annual fee in exchange for unlimited downloads of your own catalog so you can keep 100% of the subscription fees.
This shared revenue model dealt by the “controlling authority” with “points” assigned to your “item” is probably the most exploitative business models out there and it only serves to enrich Envato while gradually destroying an individual artists’ ability to earn from selling sync licenses.
If you really believe in fair capitalism where buyers and sellers meet and agree on a price, you would run away from this as fast as possible.
Why sprint to serve the bottom when time and again, the market proves that professional companies with professional projects and real marketing budgets will always and willingly pay a bit more for a quality soundtrack or song? Who is asking for cheaper music licensing options? Can anyone answer that?
Some customers may say “Well our business needs music in bulk” The response from Envato should be “Great, we can get you a lot of tracks…just deposit $5000 with us and start downloading away. Each download will debit your account by the authors asking price.”