I love the idea of making AJ a better place for fresh music. It’s almost impossible to get a weekly topseller badge novadays and I think this is not a good thing for the AJ atmosphere.
But how far can we go with search algorithm tweaks? Let’s make a few assumptions and do some simple math.
Total music tracks sold on Audiojungle each month (my estimation) is around 80.000 - 120.000. Let’s round it to:
Total AJ monthly sales: 100.000
I assume there are 7000 active authors on AJ who sell at least 1 track a month.
I assume 10% of those authors produce 2 tracks a month that “deserve” more exposure in search results.
That means 700 * 2 = 1400 tracks will get more exposure each month.
I assume bestsellers are the first 100 tracks on AJ (ranked by sales) and that each of them generates 100 sales a month on average. That means bestsellers generate a total of 10.000 sales each month.
Let’s say we take 30% of bestsellers’ exposure and give that to the new 1400 promising tracks.
That means we take 3.000 sales from the bestsellers and distribute those sales among the new tracks: 3000 / 1400 = roughly 2.
That means that while bestsellers would experience quite a significant drop in sales (30%), new tracks with better exposure would only gain 2 sales a month. For Envato that means making 700 authors a little happier while making the best authors a lot less happy. I’m sure Envato would consider such algorithm change to be a bad business move, as it could push the best authors away from AudioJungle.
Even if we tweak the data very optimistically and assume that instead of 1400 tracks only 140 tracks deserve better visibility each month - That would mean 140 tracks get 20 monthly sales, which probably still doesn’t justify bestsellers’ 30% drop in sales. Too risky for Envato.
Maybe if we go to the extreme and pick only 14 tracks - those would get 200 monthly sales, now this could be an improvement, because we get 14 more new hit tracks each month, which means quite a few authors very happy on a yearly basis. I’m sure Envato doesn’t mind making more fresh hitmakers as long as the big guys are happy. So instead of taking 30% from the bestsellers, they would only need to handpick 14 tracks a month and make them more visible in the search results than others - and the leave it to the market to do it’s own magic. Oh, wait, they already do that - it’s called featured file of the week!
So in my opinion all Envato needs to do (based on the calculations above) - and it’s the easiest, least risky and very quick thing to do - is to expand the weekly featured files. Make 3 or 4 or 5 featured tracks a week instead of 1 and authors will be much more motivated to make fresh high quality music. Meanwhile Envato keeps the current bestsellers happy.
In my opinion the real enemy of Audiojungle is not the search algorithm, but oversaturation. If they could find a good way of reducing the amount of tracks uploaded each month, I think authors would be less frustrated with getting new tracks visible.