Hi guys
You’re on the pulse! As mentioned previously we are running tests on Envato Market. We don’t announce the specifics of these tests in order to maintain their integrity.
With this specific one, we think that we could increase visits to our other markets by naming them with what they sell and make it easier for new visitors to understand what is in each Market. Before we launched this test, we completed card sorting tests with groups of users to see if they could place content from each market in the correct site. For example, as @SpaceStockFootage suggested, “Themes & Templates” confused users with non ThemeForest items being placed under it when we tested it.
We will be looking at metrics such as cross market visits, purchases, bounce rate and time spent on site to determine if there is a winner in this test. If this was to become permanent we would communicate it prior.
Cheers
Trent