We’re always looking for ways to improve Envato Market. With some changes it’s easy to know we’ve done a good job, and with others it’s more challenging to measure the benefit.
One way to be more confident in our changes is to test ideas and iterate based on metrics. We’re launching our first test this week, which is to try a few different colours on the “Add to cart” button and see which receives the most clicks and sales.
This means you may notice small changes from time to time that you can see and others can’t, and that may or may not be made permanent. Of course the metrics are just one component in deciding what changes are made, we’re still looking at everything else like user satisfaction surveys, user testing and these very forums.
If something doesn’t look quite right, feel free to reach out here!