As mentioned in the October video update, we’ve been working on two closely related projects which are going to ship tomorrow!
A new header design
The new header aims to increase navigation between the sites (especially for new visitors) by ensuring all eight sites are always visible and easily discoverable.
Our buyers often work on projects that require items from more than one of the eight marketplaces. There’s currently three main ways that we link between the sites:
- the tiny little triangle site switcher near the logo in the header
- the in-depth list of sites in the little leaf tab on the left side of the page
- the list of eight sites in the footer
We looked at the analytics and found that while existing signed-in members frequently use the site switcher and the footer to navigate between the marketplaces, only a tiny number of new visitors use them (and they were more likely to use the footer links, which are more visible).
The new design is a test to see if this kind of structure increases cross-site navigation and discovery (especially for new visitors). We’ll keep an eye on the metrics and iterate the design over time.
We’ve been using variations of the new header internally for a few weeks, and we’ll be turning it on for all users tomorrow. Here’s a screenshot.
You’ve also probably noticed the eight logos have had a bit of a typography update to bring them closer to the Envato branding, and that we’ve added a new Envato Marketplaces logo in the top left corner. Which brings me to the second project…
A new hub website
EnvatoMarketplaces.com is new site that aims to bring the eight separate marketplace sites a little closer together. It’s a pretty simple landing page, mostly targeted at new buyers, that introduces the eight sites and some of the key categories within each of them.
We’re also showcasing a small number of hand-selected items and featuring an author and a buyer from the community, encouraging them to start browsing, searching or to sign-up for an account.
A central site like this paves the way for important features like cross-site search and provides us with a space to evaluate new design directions (such as the bigger thumbnail images we’re using) in isolation. It also provides a new opportunity for exposure of authors and items.
Right now, it’s a static page to test the message and the design direction. We’ll be keeping an eye on usage and putting a content plan in place for periodically updating the featured items, authors and buyers.
Here’s desktop and mobile screenshots.