What is about the sale if we don't make new track?

music
tips-and-tricks

#1

Hello friends,
Did we have anyone that have not make any track on any 1 month but still have sales?
I have seen that when we make a new track, we have more sales. But if we stop making new tracks for a while, the sale drop.
Who have that same experience ? Please tell the story if you did. Hope we have more sales on future.
Thank you very much.


#2

I have experienced the same thing, but I don’t understand why. I have usually found that when I am regularly uploading, my sales of other older tracks seem to be slightly higher, EVEN if the new tracks are not getting sales.

My guess is that having new items might draw some buyers to your other tracks, for instance the ones that are linked at the bottom of the page, and they buy the older tracks instead of the new one.

I’d be interested to know other peoples theories.


#3

It’s the same thing I’ve said in another thread. This is how it usually works for me too!
I guess new items are seen by customers that search filtering newest items, than even if they don’t “like” that track, but like your style, they browse for other items of yours and eventually buy one.


#4

Yes that is what happen to me these days.


#5

Yes maybe same to other authors


#6

I can tell you that in my five years of experience in AJ to get a good in sales it is necessary to be always present in some way. Sometimes it’s not just uploading songs regularly, you can also upload your music to social networks like Soundcloud, Facebook, etc …
In any case developing a portfolios with varied options and quality in my case is the number one goal.


#7

Maybe that the only ways. Thank you.


#8

There is no rule. For years the top author had only a few tracks up and did not upload regularly. I had a good run in August though I had not uploaded anything for over a month.


#9

regular uploads = sales. It’s proverb here. :slight_smile:


#10

Great discussion topic! The comments about new uploads affecting sales on your other portfolio items are particularly interesting: Recency is a factor in our market search rankings (helping new releases to get some more exposure), but the effect on your other tracks is likely to be caused by something different.

I recommend this post for some more reading on that topic:
https://www.quora.com/What-is-long-tail-in-terms-of-marketing-and-advertising

Background:

In business, long tail is a phrase coined by Chris Anderson, in 2004. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, but only if the store or distribution channel is large enough.

and

When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better

I think that @BlueSkyAudio is spot on: new releases (or any activity that gets your items in front of potential customers - marketing promotion, etc) will increase the exposure of your entire portfolio. That leads to a greater chance of making a sale, and also helps you to get multiple/repeat purchases if that buyer is interested in a niche that you have several items in.

To take greater advantage of this, think carefully about how you’re setting up the item description, and how you present links to other items. Each item listing needs to convey what the item contains and what it’s designed to do. Beyond that, the item listings will often be your first point of contact with new customers, who aren’t familiar with your other work.

If you know that one item is going to get a LOT of exposure (for example, if it’s picked as a monthly Free File or weekly Featured Item) make sure you capitalise on that. Welcome new customers who won’t be familiar with your work yet, and showcase other parts of your work to cross-sell those to people who liked the promo/freebie.


#11

Last year I posted a new slow romantic orchestral string composition, and it didn’t get any sales for a couple of months. And then I uploaded another track in a similar style, and a day later my previous track got 2 sales from the same buyer. I therefore assumed he had listened to my brand new track, and then gone on to listen to the other one because it was of a similar style, and he preferred the older track. I’m sure many people have similar anecdotes.


#12

Thank you very much for great information.


#13

I think we can enjoy and surprise the way our music exposes the world. :smiley: . Nice day friend.


#14

I have constant random sales over time. Sometimes I can’t even get a new track approved for months.