It’s a disgrace to see top authors dropping prices on their already highly profitable items just to get more sales…If you look at the top 10 selling items - 8 of them are selling for $39 and less…Why would customers want to purchase any high quality niche themes for twice the price if they can purchase a top seller with tons of traffic and reviews for $35…I think this race will change the mentality of shoppers, who will want to get themes for $30 now and demand hight quality support…if you sell a theme for $30 you are only making $10 profit and thats before taxes…so for $10 you have to build a theme, provide support by answering mostly complicated customization questions of customers…
I urge all authors to appreciate their hard work and not participate in a race to the bottom…Most of the new items are being sold for around $20 nowadays with banners saying “96% Savings…” “Offer EXPIRES in less than 1 hr…” even tho they have these banners for weeks…here is an example…
The problem with that is that once he reaches top 50 most popular items - he will raise the price, but then tomorrow a new theme will arrive which will drop the price as well, and now nobody would want to purchase the first theme for twice the price, since they got used to a low balling offers.