As we roll Author Driven Pricing (ADP) out to more and more areas of the marketplace, some questions have come up around pricing and how it relates to discounting practices and policies in our Item Promotion Guidelines.
In the past, before ADP, our promotion policy specifically restricted advertising or promoting discounts relating to your items. This made perfect sense when Envato was the party that determined the pricing.
Now that ADP has arrived, and in keeping with our direction of providing authors more tools and greater control over their items, we’ve updated the Item Promotion Guidelines to clarify and open up this discounting policy for ADP items.
A few things to keep in mind:
As always, for categories where ADP applies, authors are allowed to set and change prices for their items at their own discretion.
For categories where ADP applies, this now officially includes the permission to promote temporary prices changes as a sale/discount, if the author chooses to do so.
Please keep in mind that there are strict laws governing pricing conduct, including consumer law protections against misleading/deceptive pricing and discounting practices that you should be aware of. To make sure you don’t step over any lines, it’s worth checking out our “Setting Prices Responsibly” article below.
Policy and pricing conduct violations that are brought to our attention may result in your account being suspended or permanently disabled.
Ultimately we trust authors to do what’s best and sustainable for themselves and their businesses here, be respectful of their fellow authors and customers, and not engage in any misleading pricing or discounting practices.
For more information please see the following Help Center articles: