Since we launched our Discount and Promotional Price Guidelines for items in ADP categories last month, a few authors have asked us to clarify how this impacts the way authors promote the value of components in their items.
We’ve been assessing likely scenarios as well as taking into account what our historical position has been and how ADP might impact author marketing. As a result of these discussions with our legal team, today we’re rolling out some updates to our guidelines.
- You cannot display an item price that your item has never had (e.g. “other items are listed at $65 but ours is only $43”)
- While you may generally market the value of your item (including using dollar value amounts), you cannot display or represent the value of any included components or features as part of your item’s price or in a way it could be perceived as a promotional price (e.g. “Our price $60 + $200 added value = $260 = Now only $49")
- Any item that bundles other components should include an easy-to-find “disclaimer” or reference to the following help article so that customers can fully understand what they are receiving as part of their purchase. (https://help.market.envato.com/hc/en-us/articles/213762463-Bundled-Plugins)
If you have items that are referencing bundled components and marketing their value, please ensure that your marketing graphics and item descriptions reflect these updated guidelines.
We’re happy to answer any questions about these updates and will be actively monitoring this thread for the next seven days.