yes, few hours usually should mean few hours, up to 3, not 24, so all these ads are misleading and should be banned. Keep in mind Envato does not lose that much on the lower prices, the higher sales compensate for that. So from their point of view business is good
Again I stressed this constantly, price dumping will bring more clients, the fixed fee ensures not much of a minus and with higher sales volumes more chaching for Envato, until to a point, when quality starts suffering, bad name rises and things start to drop.
But as some people told us here, the authors and item numbers rose significantly and to bring the satisfactory income for authors either they need to increase the customer pool to bring more sales or prices have to drop. If they drop prices authors would go ballistic and increasing customers pool is hard so... the logical move is to implement ADP and introduce fixed fee, prices go eventually down sales count up Envato income up and authors well, who cares about authors.
We need to get in our heads, Envato is not the same company, you have to take care of your own items and marketing. However I would like to urge Envato to change the rules about promoting specific things on the item page, for example, I had links to our freebie section on our site so clients can get free PSD and HTML and mockups and I was not allowed to have that so I was instructed to remove it, on the other hand, constant bombardment with elements, for example, deteres customers all the time, which is in my book stealing.
Features get rushed out without proper analysis and predictions and ramifications, which is well just shameful.