Most likely, they’ll just be clicking through random ones and listen to just the first 30 seconds or
lol - everyone does this, be it a casual customer, or professional music agent. Your first 30 seconds really need to be good and/or get the point across if you’re looking to sell stock audio in high quantities.
Anyway, I think the whole ‘boosting sales’ thing differs from author to author. The only real consistent thing is to have high quality material.
IN GENERAL - there are two kinds of authors here.
- Authors who do one or two things very well / or the best on the marketplace.
- Authors who are a jack of all trades but don’t have many (or any) ‘hit’ tracks.
It’s certainly not a bad thing to have a large quantity of tracks, especially if they’re all well produced. I personally don’t have any ‘hot-selling’ tracks, but I do sell consistently on a daily basis these days. Also, I don’t regard the number of sales as important as I do ‘earnings generated’. I’ll take 1 sale of a $14 track over 14 sales of a $1 track every day of the week. Recently I got a lot more extended license sales too, and again, I’ll take those every day of the week over just shifting high quantities of sales.
The authors who may run into problems are those who have huge portfolios with maybe a few hot sellers but vast quantities of ‘zero sales’ tracks. Fortunately Envato prunes the marketplace every year (or so it claims in the FAQ!) so this is not a permanent problem.
The homepage thing is very overrated - especially with the number of tracks being uploaded to AJ these days. I would bet that most buyers find their files by searching or having previously purchased your work. Therefore, titles, descriptions and keywords are important, as Thomas rightly said.
Finally, and this has already been mentioned. Partnering with Videohive authors is a great way to get exposure. But your work has to be top quality AND flexible enough to include in their projects.
Anyway, these are my views, I’ve been selling here since the end of October 2010, so I’m neither a ‘veteran’ nor a ‘newbie’. I hope this was useful - and this was also a great thread to start. Thanks Appo_Productions!