I think many make this mistake/presumption and itās Important to keep in mind:
Itās not just uploading/sharing your content on SoundCloud (or any other social network for that matter) thatās the magic solution. I imagine that your 1,000 followers on SoundCloud for example are either music fans or fellow producers not interested in licensing your music or just āreciprocating followersā that have the misguided and not-necessarily-true presumption that following someone always equates to more potential exposure or sales.
Itās how and WHERE you then embed or share your music in front of the RIGHT people that matters. The right people are potential and existing customers, not your peers or fellow musicians or producers.
Having a presence on social media is just the beginning. Itās literally the equivalent of getting out of bed in the morning. So youāre out of bed, so what now? What are you going to do to not only get people to listen to your music, but buy it, and keep buying it?
Beyond the general advice of keep making great music (which is a given), here are a few tips for music marketing to get you thinking some more:
- Upload and promote your music on YouTube and Vimeo. Be creative.
- Create and maintain a newsletter for your customers
- Differentiate yourself from your peers and competitors. Why should someone buy from you instead of the 12,000+ other AudioJungle authors?
Itās not so much about selling more, itās about selling better.
If anyone is serious about selling more and selling better, my advice would be to ask the right questions. Instead of āhow do I get more sales?ā keep asking yourself the following type of questions instead:
- What goals do I have?
- How do I plan on achieving my goals?
- How hard am I prepared to work to achieve my goals?
- If I could only live off the money Iām making from RF music licensing this time next year, what needs to change in my life to make that happen?
- How dedicated am I to making a massive improvement to whatās most important to me?
- Does how I spend my time on a daily basis show me that selling RF is the most important thing in my life?
How serious, and just how far you want to take things and change things, will determine how many sales you will get. Only you have the power to control and impact your own destiny. Take command and go for it and enjoy the thrill of responsibility! I think you will be surprised just how far you can grow and succeed. Donāt fear failing. The only thing to fail is looking back one day in the future and realizing that you never gave it your best shot.
If you are seriously prepared to ask and do something about the kind of questions I listed earlier, the sales will eventually come and will take care of themselves. Always be honest with yourself, understand the values of patience and hard work, and keep asking yourself the right questions. 