In the recent announcement about our new approach to photos, we mentioned that we would soon be changing PhotoDune to offer only a single size option for customers. We have now made this change to all photos in PhotoDune. Instead of seeing options to buy different sizes of photos at different prices (from Extra Small at $1 to Extra Extra Large at $9), customers will only be able to buy the maximum resolution option available for that item.
For example, if a photo was previously uploaded at 6MP, the highest resolution available for this is a Medium, priced at $3 and this will now be the only option available for purchase this is an example. Here’s an example of a 36.2MP photo that was previously uploaded which is now only available as Extra Extra Large at $9.
Why have we done this?
There are two reasons for this change. As mentioned in our announcement about our new approach for photos, we want to move to offering a finely-tuned, quality-driven collection to our customers.
This change is in preparation for Author Driven Pricing which we plan to introduce to PhotoDune within the next few weeks. We want to ensure that we have tested the impacts of moving to single resolution items on sales before we introduce Author Driven Pricing. When we move to Author Driven Pricing for photos, we want to ensure that Authors have more control of their pricing and simplifying the pricing options for photos will be an important part of this change.
We will monitor the impacts of this change on sales and report back any impacts in a few weeks.