[Soft Reject] Html template with few comments, Need help


My one of html template getting soft rejection with few comments ( I resolving most of theme),but I need help for one comment that is:

The typographic hierarchy of this item requires additional work. For more information, please read: http://webdesign.tutsplus.com/articles/understanding-typographic-hierarchy--webdesign-11636

I used typography that is mostly generic and used major templates, can anyone point me out where is my mistake?
is that a point about font sizing? or font pairing? or spacing ? ? ?


Need some one who can help to pinpoint mistakes.
Thanks you!

Waiting for some experienced person’s input,

I may be a step away and your little help will make my day.
I am just not able to find exactly where my mistake in typography.
looking for help,

I think that you change use other fonts but I am not sure, you can wait other autor post here, thanks.


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Hi JeriTeam,
I appreciate your review and really looking for experts advice at what point I am missing.
Waiting for other busy experts to give just few minutes like you.

Thank you so much!

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Can you please help me for this issue

your remarks very good all time so I wish if you could help me for this too?



Again I got soft rejection with following comments

  1. The design needs improvements in color usage. Although you may feel this is a subjective topic, it is quite objective and relevant to core design principals and will affect the file’s overall appeal. The use of one color across so many elements creates a somewhat “flat” appearance and reduces overall visual hierarchy.

  2. There are spacing and alignment issues in this item. Please make sure that all elements are aligned properly and spacing is consistent from section to section. Here are some articles with more information regarding negative space and proper spacing: http://webdesign.tutsplus.com/articles/using-white-space-or-negative-space-in-your-designs–webdesign-3401, http://webdesign.tutsplus.com/articles/adding-space-to-your-designs–webdesign-14836

3. The typographic hierarchy of this item requires additional work. For more information, please read: http://webdesign.tutsplus.com/articles/understanding-typographic-hierarchy–webdesign-11636

  1. Parts of your design are either difficult to read or have contrast issues. Please make sure all sections of your design have adequate contrast and all text is easily readable on all devices.

I need help for major problem of typography, I did changed font also but its not work and same comments came again.

Please guide me for improve this all.

Reduce the spacing between h2, h3 and buttons and make them middle on the slider

And slider control buttons are outside of container.

Reduce the line height of p text
and move the p text little bit to top.

Spacing issue - and its looks unfinished.

Reduce the line height

and i can see overal template is using extra line height - so please check all p text and use good line height.

reduce the spacing between product title and price. (optional try using some product titles instead of product for all products. eg : Chrome screwdriver.

looking bad - try to improve this section.

thats i can help - All the best.


This all are very helpful,
Thanks a lot for helping me like this way at exact point. this is what really we are missing to know.