Soft Rejected - I can use some help!

I’ve designed and developed following HTML template. It’s first draft got soft-rejection with some specific reasons (i.e. spacing and padding issues) but after some improvement I got two further soft-rejections from two different reviewers stating following standard messages:

Second Soft-rejection:

Overall, this is a good concept but there are a couple issues here:

We already have a number of submissions with the same overall design and concept and we have to draw the line somewhere.

I think we’re reached a point of saturation. At this point, we’re only looking for unique variations of this design: for another one to be approved it would have to have a couple of unique touches and features that differentiate it from what’s already available and definitely be of higher quality.

Minimal templates can be clean and simple when you manage to handle the white space and details to provide a simple but yet unique template. But if you can’t, it will look like an incomplete template – blank template.

Third Soft-Rejection:

Our previous decision on this submission still stands. Significant improvements need to be made before being resubmitted.

Your item does not provide the necessary design quality to compete in the marketplace at this time. As higher quality designs become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.

While I’d be able to provide feedback as to how to get this approved, I can only do after it has crossed a certain threshold, quality wise. I’m sorry to say this isn’t there yet.

What you people suggest, what should be improved?


I agree with reviewers …that kind of “typical” design ( layout ) must have some unique details … and what is most important, great typography! … :slight_smile:

Thanks, so you suggest changing the font or current typography should be improved?

Really hard to say … You try combine Material Design elements with minimal desing … Typography is not only font choose , also font weight, size, color etc. From what I see You use Lato font and I like it , but it have very nice italic style, it’s look good on small or big font-weight and You almost every where use only one font-weight …

I hope You will get it approved after some changes. Good Luck

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Thanks very much for your time and suggestion.

Any body got some other suggestion?

The whole idea should be improved. It’s very plain just like that. Why don’t you try an interesting twist? Inspire yourself away at awwwards or dribbble. Look at this or this. Aim for animation and smooth transitions. That’s what I would do. You need to step it up.

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Nice suggestion. I was thinking in same direction. Plus I think I need some break as currently I’ve burned out with this design. Thanks very much for your time and links.

@ThemesHash you dont need major redesign, just a little change to make you’re site unique