This is prety, prety ridiculous. Our business is almost died and here are the reasons, before that, a bit of reflection regarding ThemeForest from 2014:
2013 - 2014
Everything was going healthy and fine, ONLY top quality themes accepted and a limited and stable number a day to keep the market fair competition and success.
No silly USA move, just smart and proper decisions
No pricing game, authors really put value on their efforts and offered their theme by a price fair and proper for their efforts and support coverage.
No ADP, this shit thing only break the WHOLE theme market not just ThemeForest but the entire industry.
Author success stories, a lot of them!
2015 - 2017
Funny USA move that would bring us more sales. It is a lie! the sales have gone down! Simple as that... and on our back taxes, a lot of taxes.
An endless waterfall of cheap approved items, everyday dozens of new themes, as result no proper exposure, no sales, no profit, no success.
ADP, finally the most silly decisions of all, if you give full price control for a global community, the result is what you are seeing, race to bottom, and now even power elite authors entered the silly pricing game. As result no sales, cheap items everywhere, no value over efforts. It is unbelievable when authors decide to offer their themes for $13, they pay $12 for envato and get $1 per sale. How funny is this? Only to break co authors, only to break the market?! Why don't you offer your items for free out of ThemeForest?! Authors here have families, have kids and need to pay our bills, please don't break the whole market.
I saw small market places decided to keep fixed price and this is smart, this protect the market, it is done in authors favors. Envato doesn't think in authors, as long they eat their $12 in every item sale, the authors suffer the issues of finding some alternative job, and this is RIDICULOUS!
Another monster arrived: ELEMENTS, another thing the break us, they invite silly authors to work for pennies and put elements banner everywhere, even authors who make paid ads is paying for envato when they lead traffic to theme forest and visitors see the colorfull banners and are directed to Elements, this is ilegal and unfair!
Now the race to bottom from power elites. We have reached the end!
- Stop ADP,
- Stop the waterfall of endless new item approvals everyday, this could increase exposure of items and improve the overall sales.
- No banner of elements on authors pages.
- Elements only for graphics items not themes.
- Increase quality threshold for WordPress themes acceptance.
- Fixed and Fair Prices for Everybody.
- Delete all the 2 stars rating or too old items with less than 10 sales.