I could not stop myself so I’m sharing my thoughts/pain. After the ADP being introduced, believe me it ruined the market for me and many other authors. Many authors reduced thr item price to nuts and Im really not sure how can I survive in this situation. I also had to reduce pricing to get some sales so I’m not sure if that was really needed or Envato could have done this in a better way. Here is my suggestion which could be done
Envato could have atleast put a minimum price for WordPress theme, Site templates, or other CMS templates. I know thr is a limit but that’s actually the bad limit you have given, Min price for WordPress is $13, are you really serious guys. Many Power Elite authors have reduced thr old theme prices to $13 and now they have started getting sales and few are in Popular category.
You can also check the Top 5 sales, Avada sales are down, 2nd slot is replaced by another theme because they reduced thr price and I just noticed that they have rolled back the price to older one. Thr is a shit all around. Such pricing by medium level and few top level players are spoiling the market but authors have no choice because everyone is forced to reduce price.
Just imagine, We made a multipurpose theme, worked for at least 3 months with 2 developers and once approved item is not getting sales on old price ($59 / $54 / $49) because top themes, many old themes are being sold for $13-$25. In this case why would a customer will buy our theme when he is getting something popular for $13, Come on Envato, You have been a great source and you had some USP with pricing and thats why no other market was ever been able to reach you but now your own authors are going away. I have seen @ProteusThemes whom I follow for thr niche themes have started thr process to move away and this is a start.
I know almost 1000 authors from Envato in different categories and I spoke to 65% and almost 85% of them are concerned with that and planning for something else so not sure how the future is going to be in this market
Author driven pricing is good but a fair minimum limit should be applied, Isn’t it? You could have make it $30 or $35 as minimum for WordPress and authors can increase the price as they needed.
I don’t know how long will I be able to stay in this market but I would certainly Cry if I have to because you guys have given a lot to us but last one and half year was so challenging and now its getting hard to survive.
I hope my fellow authors also agree on this and support my statement