No keywords in item name

Can anyone explain what does this means? No keywords in item name -
I am trying to submit a WordPress Theme and i had this comment from the reviewer.

I don’t know for sure, but maybe «Store» is a keyword (or maybe «Mart» too for some reason). And if you can not name your items with keywords then you should rename it? «Keywords» means words that are used as tags in Envato search engine.

Store & mart both are key word you can not use that as your item name.
you have to use unique name for your item.

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