Well over a billion people in China means Envato faces a lot more competition over all the Chinese websites. Not only that but being based on Australia, an English speaking country, associates Envato with the “Western World” which a majority of Chinese people have a negative opinion of, especially of the US which is Envato’s top buyer, and that pattern will likely continue to get worse in these following years.
It’s also just a matter of demand too. China isn’t really communist at this point but it somewhat is and their focus is to manage and feed a population that’s three times larger than the US population, which means individuals have less wealth and have to give up more freedoms to accommodate a system that supports that larger population.
So there isn’t a large warrant for a variety independent developers and freelancers to buy media for entertainment projects in China, it’s kind of like if Soviet Russia became more modern…except that China is going through an industrial revolution that Europe and NA went through like 50 years ago, so relatively speaking they’re still only just being introduced into the global market.
There’s a lot of reasons why China isn’t a top buyer…China hasn’t even appeared on my buyer list at all since 2015.