i agree with u @SoulDesign, this is the bottom line , 100% agree indeed … as for me, sometimes we are also kind of creatively blocked by these review things , no doubt. However , think about it , what is the goal? that he sells here ? because if so he needs to adapt to what they expect for here , if not, then , he should not change anything and go to sell somewhere else for sure because he got hard rejected and unless he does something to fit the style here , then he will not make it with this product … either u abide by the rules or u do not, if he wants to make it here , he has to. Now, as for logos, the greta thing is that there are tons of places where guys can sell their items (th logo category is unique for this … just like the vector one), so maybe he can try not to waste time and submit somewhere else, this is fine too. But, i also assume that if he came to ask here , this is because he does want to have his item approved here (too, if he is non exclusive) and to have it on sale in GR and if so , in other words, i guess there is no other choice than doing what people expect for here …
just a word about what u have said by the way , if u ask me, this advice that i gave to him, that is just out of observing lots of things going on here , but, the fact of the matter is that if u ask me personally this is making not much sense to say the least to have such an issue on typo as the text is meant to be changed and that apart from colors, typos are the only thing that customer can easily interact with so that they appropriate the logo and make it in keeping with their own tastes … one of the two only ways they can personalize it.
i can tell you, i am working in an agency for very long now and i had the case of a customer trying to make us change the typo of a logo to comics sans ms , which not only means a lot but also is a DON’T in the design industry … beforehand they had a way more harmonious one, and a more professional one i might add, but the guy was also looking for appropriating the logo and make it get in keeping with his own taste … hence the bad move in the end and the horrible choice … . Believe me when u are a designer and that u end up doing something like this when u did your best to have as good and professional a logo in the first place, this is not something enjoyable, but we had had no choice
what is disturbing me with this way of doing , is that, besides just like u mentioned, when we read between the lines, is that we cannot or almost cannot use a bit plain a typo (like a modern sans serif one) even if this is appropriate with the style , the activity and the trend, which is quite a thing that we can discuss by the way … isn’t the goal to have a harmonious logo in the end and that is in keeping with an activity codes or that it looks modern ? well i think this is … . The thing is that this is not our marketplace and that there is a quality control and that people there in Envato offices have some expectations that authors have to deal with …
What is disturbing on the other hand is that if a lot of items are being rejected because of the (too) plain typo things is that some using the same typos manage to go through and we fail to see where the clear “guideline” is , hence the unhappiness (or frustration) of some guys … we all know there are too many submissions and authors in this category already , this is no secret , as well as they have to reject a lot nowadays for this very same reason indeed, but guidelines are sometimes not clear enough in a lot of guys views
i will also end up with saying that i only submitted logos on a few isolated occasions here and that i did not do that much because something like one time out of two u get rejected and do not always identify what is the reason for being rejected. TO get into deeper details i have a good friend here who is a top author and expert in logo designs. After being satisfied what i had done and being hard rejected , i have decided to send to him and my friend told me well, your logo is very good , i have no idea at all why it could not make it here … i have 13 year-long experience in the graphic design business , my friend has even more and is an expert in logo design (what i am not , i am being honest , i rather consider myself as a visual maker and have better skills for creating complex compositions, i feel more skillful when it come creating flyers and so on …) but none of them could understand … . In these kind of cases, u have to kind of options, that is to say to try to re-work and submit again over and over again until it works or u can choose another place to sell your stuff …
oh yes i was about to forget , indeed , i completely agree with u the tagline thing is definitely something that we do not always need in my view, we know that the american marketplace maybe more interested in to having it but what i can say is that if should be kind of optional all companies to not need it to say the least and that in some part of the planet this thing is definitely not being used actually …