Catalogue InDesign Template rejected - Help me understand how to make a good template :-)


Hello, my Indesign Catalogue template got rejected with the reason “unfortunately we found it isn’t at the quality standard required to move forward, and you won’t be able to re-submit this item again.”
but no more specific reason was given. I think it could be due to lack of commercial value, as I was very careful in technical issues, like making layers well labelled, being nice and clean with graphics, no images were included in the package, also paragraph styles and colors swatches were given… soooo I was thinking about reaching 40 pages instead of 24 and making 2 layouts available ( A4 and US letter).
Can you help me understand if what I planned to do would be enough, or my graphic idea is too shallow and would probably be rejected anyway? Be honest, I can handle criticism really well.
Here a link to Issue where i displayed the publication:

Here also the preview images set that I submitted:

Thanks a lot, have a great day


hi for me this is creative and original no doubt about this … now there is a point where some originalities rather hurt u rather than any other thing … the rectangle under most of the texts are not matching and apart from bringing some hard readability to the table indeed this is looking kind of “unclean”
apart from this there is a bit flat a typo for here i think … some combinations are not working so very well in terms of style indeed, plus hard to understand why shifting from one font the other sometimes
finally there are so small contrast issues here and there is a real need to make some effort for the fake logo … this “logo” is just killing visually what u have done otherwise

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Thank you for your feedback, I see what you mean…I will correct those issues and try my luck again. Specially choosing better fonts and making readability easier. Thank you very much!

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sono molto contento se ho potuto aiutarti :slight_smile: è un piacere potere comunicare un 'po in italiano anche (molto tempo fa che non ho potuto farlo)


Grazie mille per i suggerimenti, peccato che tu non abbia potuto esercitarti in italiano per tanto tempo!


davvero uno dei meglio amici qui è italiano ma parliamo inglese lol è molto più facile per comunicare LOL