Without a doubt it is 100% time for Envato to enforce broadcast licenses and properly define them because end usage is not accurately defined. I have incredible amounts of evidence that big companies shop here for big brand, prime time projects. We need end usage check boxes for broadcast. Is the license for:
- TV Show
- TV Commercials
- Network Promo
Then we need “territory” and audience size defined
- USA Over 100 Million Viewers
- Europe Over 100 Million Viewers
- The World 1 Billion Viewers
- Regional 50 Million Viewers
- Local - 1 to 10 Million Viewers
Will the track be used “in perpetuity”? 1 year? 3 months?
So yes, I just sold a $999 “Music Broadcast and Film” License to a design firm in Korea. But here is my laundry list of questions that sorry, I feel as though I am entitled to answers:
- Is this for an ad campaign, tv show, or film?
- Where and when will it air?
- If Ad campaign, what product? What brand?
- Does the client know how to report the end usage to their PRO in their country? and why do I not have an e-mail address to contact this customer to facilitate this?
Envato presents itself as a “selling platform” where we’re all in business for ourselves but we use the “platform” to obtain customers. Since this is the case, please create check boxes so we know how the music is used especially for the top tier broadcast licenses. Finally why is the information on the invoice just presenting name of company and city, country the firm is in? How about name of buyer, address of company, and contact e-mail address of the buyer?
Envato needs to understand that these kinds of licenses can, do and will result in thousands of dollars more in performance royalties to rights holders. In some cases it is tens of thousands of dollars.
Envato you are no longer just chasing after “small youtubers”, there are big companies here but you seemingly do not want to help us. Why? what happened to “When the community succeeds we all succeed”?
What we are asking for is not incredibly demanding. We just want more information about end usage from the top broadcast license. Why should anyone be deprived of thousands more in performance royalties? Please, take those broadcast licenses more seriously and require that the customer give more thorough information about that license. When music is getting used by fortune 500, multi-national brands in their ad campaigns you need to take that very seriously. I strongly encourage PZ, Tim, James, Soundroll, etc and all reviewers to dial up the pressure on this. Really folks…this is not a huge demand.
Here is a fun fact: I have earned more money in performance royalties from ONE AJ license that morphed into a massive ad campaign than I have in 3 years of activity on AJ. One ad campaign’s performance royalties resulted in 3 years of total earnings at AJ and it very well may continue for 3 years. Not done getting paid yet. This also happened because the customer was professional and helpful and reached out because they knew it was going to be big.