I disagree, it’s not a survey. If a customer clicks “buy Broadcast License” that should auto prompt the information that is always asked on every professional licensing site on the market that licenses PRO registered tracks. If you go to any rights managed platform, a customer will always provide that information to the publisher. Envato can and should get that information onto the invoices we currently receive. Envato is a unique situation in that they are not the publisher for collecting performance royalties, authors are the publishers. The transaction is between writer/ publisher and buyer…or customer and us…we’re asking Envato to facilitate communication about usage (TV show, Spot, promo, radio, or film) , country to air in? when will it hit the air?
I do not think we are asking for a lot with this request. 4 bits of information can be entered very quickly…in less than 30 seconds I’d say. It also elevates the platform to a higher level of perceived quality. It sends a signal to customers that music licensing is taken seriously and copyrights are taken seriously. It educates the public about what performance royalties are. I actually think it can open the door for much higher prices for the highest broadcast tier, currently $304…I’d be willing to bet a lot more top tier “Music Broadcast and Film” Licenses would sell on AJ if the price was more in line with market prices. 3K to 5K for worldwide use in an advertising campaign makes a lot more sense. I still believe big companies don’t come in here to shop because of the $304 price on the top broadcast license. They still just see it as “too good to be true.” and probably perceive the music as “inferior” quality because they want to spend more money.
Why not try “call or e-mail for quote” for the most expensive license? What do you have to lose?
What’s astonishing is there are highly educated businessmen running Envato who have to know this and recognize this but for some reason do not want to take a chance at higher prices. What I will say to management, if you are listening, you will not get the fortune 500 companies in here buying music for their high end worldwide TV campaigns unless you price the highest tiered license as if you are selling Jaguars, BMW’s and Ferrari’s. It’s pretty much so common sense.
You shifted to PRO allowed so you can attract better Talent. After one year of PRO allowed we do know that people are collecting performance royalties, so we can conclude that professionals (more upscale) clients do shop here. Why can we not adjust pricing accordingly?
Maybe the Microsoft’s, Unilever’s, and P&G’s would stop in here to shop if they saw higher prices for worldwide TV campaigns…Did anyone ever consider this thesis?Or does your analysis and thesis say “we’re better off staying with “low end” perception?” I think you can pull off both, but prices have to change for the top tier license.