As a long time Content ID user, I find both big pros, and big cons.
I don’t register all tracks anymore (see below why), but the older ones I have registered bring in very good money, more than AJ marketplace sales in fact. When I was a student, I lived on less.
There are different types of customers. Here are just a few examples:
• Small businesses - corporate type videos. They usually don’t even get 1,000 views on their YouTube videos and don’t even care about monetization.
• Photographers/videographers who make cinematic videos. They look a long time for that perfect track for each video, and don’t care if it costs more than others. They do, however, try to grow their YouTube channels and want to monetize. For them, it’s OK to deal with a claim when they upload, as long as the music is right.
• Then we have the daily YouTubers. The vloggers and other big channels. The people who actually make A LOT of money on YouTube and call it their full-time job.
They HATE Content ID music. Why? Because they rely on monetization and most of the views happen within the first 24 hours, mostly very soon after each upload. They absolutely CANNOT have their monetization (wrongly) turned off for even 2 hours.
These are the guys who might need 15 tracks per week, every week. And there are lots of them. Unfortunately, buying a CID track might mean losing $1,000… Suddenly a very expensive track.
It’s not a big problem for them if a claim happens after a year from someone else. By that time, that video doesn’t make them any money anyway.
The underlying problem is the CID (specifically AdRev and the others regular people can use) system. A video redirects its monetization instantly upon detection. We, the owners, have no chance of deciding BEFORE that happens whether the use is legitimate or not.
If we could do that, it would look very different, because the customers wouldn’t have to worry about demonetization if they had bought a license.