As a longtime music producer and dedicated AudioJungle author, I’ve seen firsthand the evolution of our industry and the role platforms like AudioJungle have played in launching careers and bringing music to the masses. But as competition grows and algorithms evolve, even the most talented and driven authors face the challenge of standing out in a sea of millions of tracks.
We now have an opportunity to redefine the relationship between author and platform by empowering top-tier creators with the tools to market their own catalogs under their own brand—while still driving growth and revenue for Envato. This isn’t just a good idea—it’s a strategic evolution.
The Vision:
Let’s give AudioJungle authors access to a custom-branded storefront—a white label solution that highlights only their music. Authors invest time, money, and passion into marketing their music. With this storefront, they’ll finally have a reason to drive traffic without losing customers to competing tracks.
The backend would still run on Envato’s robust licensing system. The front end? A tailored, niche-focused experience for buyers. Win-win.
Top 5 Reasons Why This Is a Win-Win for Authors and Envato:
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Increased Revenue Without Platform Risk
Authors can confidently invest in advertising and SEO knowing their traffic won’t leak to competitors—leading to higher conversion rates and more license sales. -
Expanded Market Reach for Envato
Each author becomes a mini-brand ambassador, opening doors to niche markets Envato isn’t currently tapping into—without spending a dime on marketing. -
Boosted Author Loyalty and Retention
Giving authors more autonomy builds trust, enhances loyalty, and keeps top talent on the platform—motivated and engaged long-term. -
Reduced Support Overhead Through Specialization
Niche storefronts help filter buyers with specific needs, decreasing refund requests and support issues from clients browsing unrelated music. -
Powerful Brand Perception for Envato
This shows the world that Envato believes in its creators—positioning AudioJungle as a platform that fosters innovation and rewards entrepreneurial authorship.
Let’s make this happen!
If you’re an author who wants the freedom to build your own brand while staying loyal to the platform that started it all, this is your moment to speak up.
Click "LIKE" if you would love to see AudioJungle offer White Label Storefronts to ALL AudioJungle Authors.
Your support could spark the next great evolution in music licensing.
Let’s do what we do best—create, innovate, and lead.
Thanks for your review & consideration.
Wes Oliver