Good marketing qualifies for doing actual advertising outside the system of envato, such as facebook ads…etc Not fake countdowns that go on for months if not a year. There is a AE create pack does the same thing. I came across that pack back around Christmas. I went to go actually order it for a project and in feb and it still had the same price, same countdown. So I did not order it. Go to the page now, same countdown. So, I think it can do more harm than good. I thought it was deceptive and I was turned off by it completely. I’m sure I’m not the only one. If I had to guess, like me, many potential customers survey the landscape and usually do not buy the first item they come across because its marked down ten bucks. Do I need it your template or tool. Does it provide value. Does it benefit my workflow…etc
Fake countdowns that lead to nothing are deceptive or price raising to markdowns such as some top sellers giving you price changes like $59 marked down from $69, but your item has been $49. Deceptive advertising methods.
And in terms of countdowns, they are great if you use them properly. So if you have a true sale that is legitimately going to end in a day or two. Use the countdown to truly let potential customers, this is it. You have a day or two before this ends, and when the countdown hits zero. Sale is over.
But when using it day and day out, over months and months is just used car salesman tactics, and really de-values the product.