https://mailchi.mp/ddd4a94a64f4/music-rights-and-wrongs-12209638?e=3a075532e8
When you blow off joining a performance rights organization, you miss out on huge opportunities that come from nowhere…such as your music getting synced into a big ad campaign, or luckily becoming a theme of some show. Many AJ authors promote themselves as NOT IN A PRO, thinking that gives them “undercutting” leverage and a competitive advantage to sell more syncs for peanuts. Well guess what? your intellectual property can and will get licensed and used on TV spots, TV shows and you will never ever collect performance royalties. That’s just “dumb” business.