The ‘crest iconography’ is excellent, but doesn’t define a particular niche. You have an opportunity to nestle a defining ‘icon’ within that ‘v’ to make it niche specific. I can think of perhaps 3 different ‘shapes/icons’ that are popular and could work across many sectors. Think of the diamond shape for inspiration. @jlokdesign highlighted the need to remove the shadow, so definitely do that.
Your font choice works well with the sharpness of this crest, but the name should be more succinct (think, ‘FINANCIAL’ as opposed to ‘FINANCIAL PRIME’) instead of so wide reaching. The line under the heading works in my opinion, but should be the same ‘grey’ as the tagline so that it doesn’t take away from the icon and company name. Again, the crest is really well crafted, so you have the basis of a logo that (I think) could work well, but I’m only on the outside looking in too.